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The brand includes hair and body products sold in mass retailers and online.
February 14, 2023
By: Melissa Meisel
Boston-based private equity firm Yellow Wood Partners LLC signed a definitive agreement with Happi Top 30 leader Unilever to acquire its beauty and personal care brand, Suave, in North America. The transaction is anticipated to be completed in the second quarter of 2023. Suave was one of the first brands in the 1930s to bring salon-quality hair care to the general public. The Suave brand sells products for women, men and kids in mass retailers and e-commerce platforms. The brand’s products ...
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